Publisher Name : Business Intelligence Insights (BII) Publish Date : 2022-07-13
As per Business Intelligence Insights (BII) study, the global MICE Market attained revenue growth of USD 821.6 billion in 2021 and it is projected to reach around USD 2465.6 billion by 2030, growing at a 20.10% CAGR.
Meetings, incentives, conferences, and exhibitions (MICE) is a tourism group that plans and organises conferences, seminars, and other events. The MICE sector is a component of the lucrative hospitality industry, which is notorious for spending big sums on on-site expenses. Because the MICE industry makes the most use of hotel banquet facilities, MICE groups are extremely important to many hotels, and booking for these events is done a year or two in advance. The increased presence of corporate industries has resulted in a significant increase in business activities such as client meetings, brand promotions, employee trainings, and so on. This is the primary driver of the global MICE industry. Other major growth drivers for the MICE industry include industrial growth as a result of rapid globalisation, a changing political landscape that leads to bi-lateral and multi-lateral talks among nations, and many more.
The global MICE industry is experiencing rapid growth as a result of globalisation, which has resulted in the rapid expansion of businesses all over the world. The rapid globalisation is expected to drive MICE event demand. Many countries' liberalisation of market entry strategies encourages companies to increase their market presence through business expansion. As a result, these organisations are actively engaged in cross-cultural employee training, mergers and acquisitions of foreign companies, international marketing, and other activities. All of these factors are expected to drive MICE industry demand during the forecast period. Organising a MICE event necessitates significant operational costs. Food and beverage, lodging, hotel, convention service, transportation, tourism, retail shopping, and other costs are included.
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• 360 DESTINATION GROUP
• ACCESS DESTINATION SERVICES
• ATPI LTD.
• BCD GROUP (BCD MEETINGS & EVENTS)
• BI WORLDWIDE
• CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)
• CIEVENTS, CONFERENCE CARE LTD.
• CREATIVE GROUP INC.
• CSI DMC
• IBTM
• ITA GROUP
• MARITZ
• MEETINGS & INCENTIVES WORLDWIDE INC.
• ONE10, LLC
• THE FREEMAN COMPANY
• THE INTERPUBLIC GROUP OF COMPANIES INC.
• The meetings segment is expected to have the largest market share. Meetings bring individuals together and enable them to contribute their thoughts, share information, and hold debates and problem-solving sessions. Board meetings, seminars, product launch meetings, training seminars, meetings with suppliers, clients, and other forms of corporate meetings exist. Furthermore, the meetings promote teamwork among personnel and clients. The sessions also provide possibilities for personal improvement by assisting members in learning good communication strategies and motivating the group to attain its goals. During the projection period, all of these reasons are expected to increase demand for the meetings sub-segment.
• The exhibitions sub-type is expected to expand the fastest. Exhibitions provide numerous advantages and prospects for your company's growth by allowing you to meet and engage with potential clients. Furthermore, exhibits raise brand recognition and allow you to go in front of your target audience to promote your brand, improve your corporate image, and obtain exposure on social media. Furthermore, an exhibition is a low-cost method of promoting your brand and allows you to offer your goods to your target audience. During the projected period, all of these factors are expected to boost the expansion of the exhibitions sub-segment.
• Europe is expected to have the highest market share in the MICE industry over the forecast period, owing to an increase in meeting activities, widespread adoption of smart devices, and increased internet penetration in the region. Furthermore, factors such as an increase in per-capita disposable income, an increase in the frequency of such events on a global scale, and an expansion in business activities by companies or individuals are expected to fuel the growth of the MICE industry. The popularity of the MICE industry in Europe can be attributed to high levels of customer service, safe and comfortable transportation, excellent catering, clean, comfortable, and safe lodging, excellent internet connectivity, and Wi-Fi access.
• The report contains qualitative and quantitative research on the global MICE Market, as well as detailed insights and development strategies employed by the leading competitors. The report also provides in-depth analysis of the market's main competitors, as well as information on their competitiveness. The research also identifies and analyses important business strategies used by these main market players, such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts. The study examines, among other things, each company's global presence, competitors, service offers, and standards.
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By Event Type
• Meetings
• Incentives
• Conventions
• Exhibitions
By Applications
• Academic Field
• Business Field
• Political Field
• Exhibitions
• Others
By Region
• North America
o U.S.
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Spain
o Rest of Europe
• Asia Pacific
o China
o India
o Japan
o Rest of Asia Pacific
• Latin America
o Brazil
o Mexico
o Rest of Latin America
• Middle East and Africa
o UAE
o South Africa
o Rest of Middle East and Africa (MEA)
Ready to generate outstanding revenue opportunities with Business Intelligence Insights (BII)’exclusive Global MICE Market study. Highlights of the overall market will be included in the research, as well as frequently asked questions such as –
• What are the historical and projected revenue figures, as well as the CAGR, for the forecast period?
• What is the current trend taking place in the market space?
• What are the business techniques that will influence competitive scenarios as well as the market's growth potential?
• What market drivers, restraints, and challenges are influencing market demand and growth?
• In the approaching years, which regions and segments will generate significant revenue and emerge as industry leaders?
The Global MICE Market report's competitive scenario examines, assesses, and positions firms based on a variety of performance characteristics. The financial performance of organizations over the last few years, growth plans, product innovations, new product launches, investments, market share growth, and so on are some of the elements analysed in this research. Don't wait any longer; take a comprehensive approach and achieve your business objectives with our Global MICE Market Forecast Report 2022- 2030 - Order Now!
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