Ready-To-Drink Cocktails Market On the Alcohol Base (Malt Based, Spirit Based & Wine Based), On the Primary Base (Rum, Whiskey, Vodka, Wine, & Others), On the Price Category (Low, Medium, & High/Premium),On the Packaging Type (Can, Bottle, & Others (Squeeze Packaging etc.)), On the Distribution Channel Base (Online, & Offline) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East and America – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data and Forecasts 2021 – 2030
Report Code : BII 954 Jan-2022 Food & Beverages Format : PDF Pages : 214
Ready-To-Drink Cocktails Market Overview
RTD stands for "ready to drink" and refers to packaged beverages that have been prepared and are ready to consume.Ready to drink cocktails is a seasoned carbonated cocktail that contains low calories and sugars in contrast with other cocktails. Rising interest for low liquor content, low calories and without gluten refreshments is driving the development of the market during the forecast period.
The rise of the middle class and the modernization of lives are changing gradually in taste preferences, which are driving demand for quality RTD alcoholic beverage products. Furthermore, as premium grade alcoholic beverages become more popular, consumer demand for highly malted and preserved alcoholic beverages is increasing.To improve the sale of their exclusive variety of ready-to-drink cocktails, manufacturers are increasing their online sales channels in various nations across the world.
Market Size
According to Business Intelligence Insights “ Ready-To-Drink Cocktails Market is expected to grow from USD 750.50 Million in 2021 to USD 2009.33 Million by 2030, at a CAGR of 13.10% during the forecast period 2021-2030
Covid -19 Impact Analysis
The COVID-19 pandemic emphatically affects the market. However, interest in them was growing at the time, and the section expanded after the COVID-19 pandemic across the globe. The rise in popularity can be attributed to the rise in at-home cocktail culture, increased concerns about health and comfort, and improved quality and variety of ready-to-drink cocktails. Due of the pandemic, many customers have changed their purchasing habits and turned to online shopping to avoid infection. Likewise, to reach more customers, physical shops are starting to recognize the importance of developing an internet business strategy and are turning to web-based requesting and conveyance platforms like Drizzly (a web-based requesting and conveyance platform) for help.
Market Dynamics
- Drivers
- Rise in consumer demandfor convenient and innovative refreshing drinks.
- modernization of lives is changing
- Restraints
- Excessive consumption causing people to binge drink.
Segmentation Insights
By Alcohol Category:
In Alcohol category the Spirit-based cocktailsdominated the market with a major share of 45%
Spirit-based cocktails held the biggest income share in 2021 and are supposed to keep up with their lead over the upcoming years. It typically comprises up to 5% liquor blended with other components such as squeezes and is available in single-serve packaging and various flavors. The most used spirits are vodka, gin, tequila, bourbon, and rum. These drinks come in a wide range of flavors, including ginger, rose, and lavender-infused cocktails, as well as alcohol, making them the most popular low-calorie cocktail among consumers.
By Distribution Channel Base:
In Distribution Channel Base category, the share Hypermarket dominated the market with a major share of 52.7%
The hypermarkets/ supermarkets accounted for the largest revenue share in the market. Due to the significant consumer demand for grocery products purchased from supermarkets and convenience shops, specialty stores, and grocery stores, this segment is expected to maintain its lead during the forecast period. One of the main distribution channels is hypermarkets. Local supermarkets and major chains such as Kroger in the United States make up the standard grocery distribution platform.
On the basis of Alcohol:
- Malt Based
- Spirit Based
- Wine Based
On the basis of Primary type:
- Rum,
- Whiskey
- Vodka
- Wine
- Others
On the basis of Price Category:
- Low
- Medium
- High/Premium
On the basis of Packaging Type:
- Can
- Bottle
- Others (Squeeze Packaging etc.)
On the Distribution Channel Base:
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa (MEA)
Key Players
- Asahi Group Holdings, Ltd.
- Bacardi Ltd.
- Brown-Forman
- Diageo
- Hale wood Wines & Spirits
- Manchester Drinks
- Mike's Hard Lemonade Co.
- Pernod Ricard
- Simple Skiff Beverages, LLC
Regional Insights
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US dominated the market with more than 36% of the market share
US dominated the market for ready to drink cocktails and held a revenue share in the market over the upcoming years. The regional market is being driven by rising demand for vodka and whiskey-based beverages. Due to rising customer demand for new flavors and shifting preferences toward on-the-go items, the United States accounted for the greatest revenue share in the regional market in 2021.The low alcohol content and lower price of these cocktails are driving their demand among the consumers in the country.
Table
Report Attributes |
Details |
|---|---|
| Market Size Value in 2021 | USD 750.50 Million |
| Market Size Value in 2030 | USD 2009.33 Million |
| Growth Rate | + 13.10% |
| Base Year | 2021 |
| Forecast Period | 2022-2030 |
| Historical Data | 2018-2020 |
| Forecast Units | (USD Million) |
| Countries Covered | North America: U.S and Canada Europe: Germany, France, Italy, U.K, Spain, Russia, Rest of Europe APAC: China, Japan, South Korea, India, Australia, South East Asia, Rest of Asia Pacific Latin America: Brazil, Mexico Middle East And Africa: Saudi Arab, South Africa, UAE |
| Segments Covered | On the basis of Alcohol, On the basis of Primary type, On the basis of Price Category, On the basis of Packaging Type, On the Distribution Channel Base, By Region |
| Competitive landscape | Leading companies, Competitive strategies and Consumer engagement scope |
| Customization is available | If our report does not contain the information you require, you can contact our experts to have segments created for you. Please contact us at sales@businessintelligence-insights.com if you have any questions |